Burton Snowboards Essay

In what shipway does Burton Snowboards create gain for its different types of customers? Burton create benefit-grade for people who would like to enjoy a different type of activity in the snowing environment Form usefulness Burton took the idea of building the snowboard from snurfer which use to be received as a toy modify its concept to create a snowboard that tush be perceived as a winter sport activity. Time utility Burtons snowboards harvest-homes are available for people who enjoy snowboarding during the winter and snowing inure which are suitable for snowboarding in travel mountains. Place utility Burton make alliance with ski resorts to succeed he snowboarding activity in ski mountains when the customers want to try different kind of winter sport. Ownership utility Burton snowboard sells snowboard for the customers who like snowboarding activity around the world through a internet of 3000 dealers sells the merchandise. How git event marketing help Burton expan d the customer butt for its overlaps?Burton conducts event marketing to allow people to try out the products for secrete this will give the people to have an actual experience of the product and the activity that stays in the peoples memory, also the darkened customers can be invited and can give testimonies for the people most the product this is a good way to deliver the message virtually the product and increase the awareness as well. Burton runs about 400 demos around the word, these demos can maximize the audience involvement and interaction, so people remember and imagine the product later at the time of buying.Suggest additional ways Burton snowboards marketers can use the Internet to more effectively build relationships and market their products? Burton snowboard can use the email cuttingsletters to communicate with the existent customer and elicit customers as well. It helps to endure an update about the familiaritys events and new products introduced. Customers will be kept updated about the company occasionally about the latest news, announcements or promotions.Blog is a great tool to provide devil ways communications with the customers and people that share similar interests Burton can recruit bloggers to write blogs about the events and products or any articles about the industry, and let the people response to them and share their ideas and inquiries. Burtons can mating famous cordial network such as Facebook and twitter and allow many fans to join them this will enable burtons to update their fans about the event, offers, products, services and discuss think matters between fans.Relationship marketing is key to Burtons success. Suggest two or three steps that the firm should be consider winning during the next five years to further enhance its relationships with the consumers and ski resorts? Burtons should allow advantage of the best technology to easily keep track of concern partners and customers preferences this will help t o identify key sales processes and provide ideas about the marketing plans for the existent customers and partners.Burtons should invest in its employees, training them to develop their interpersonal skills to deal with practical details of customers and their ability to handle complains and problems in enjoin to exceed customer expectations about the services quality presented. Burtons can provide some sort of loyalty program for the existent customers to reward and incite them to deal more with the company this will enhance their relationship with the company and retain them at a lower cost of marketing.